InfoFi and Kaito mindshare campaigns: what they are and how to run one

What InfoFi means today

Quick test: Write the one thing you want readers to understand after seeing the posts. If you need two, split the campaign.

An InfoFi campaign is a coordinated effort to make useful project information easier to discover and discuss through creator content and platform features. The term describes a broad approach, not one fixed product or universal campaign mechanic.

For a project team, the practical question is what participation is meant to accomplish. A campaign might introduce a protocol, explain a product update, bring relevant creators into a conversation, or help an audience find primary sources. Those are different goals and call for different briefs.

Before planning activity, write down:

• The audience you want to reach and what they already know.
• The one or two project facts creators can explain accurately.
• The action a reader should take, such as reviewing documentation or trying a product.
• How you will assess the response beyond visibility.

This distinction helps avoid treating any single leaderboard as the campaign itself. If your broader objective is community participation, compare this approach with community growth and engagement; if the priority is creator distribution, review KOL and creator campaigns.

How should a project read Kaito mindshare and leaderboards?

A Kaito mindshare view or leaderboard is a platform presentation of relative visibility; it is not a complete account of project quality, adoption or business impact. Read what the specific screen displays, note its time frame, and keep a dated record so your team can compare observations consistently.

Do not infer the scoring formula from a displayed position. A project team can plan content, invite creators, and review visible outcomes, but it cannot control how Kaito assesses or presents activity. Check the current product interface and its available explanations before committing to a campaign format.

Use a simple reading routine:

• Record the page or feature you are using and the date checked.
• Note the project’s visible position or other displayed measure without treating it as a promise.
• Compare the observation with content quality, replies, referral activity and product actions.
• Record campaign changes that could explain a change in attention.

If your goal is a platform-specific visibility placement elsewhere, use the relevant CoinMarketCap trending guide or CoinGecko trending guide rather than assuming those systems work like Kaito.

Planning a Kaito mindshare campaign

A workable Kaito campaign starts with a communication goal and a narrow editorial brief, then assigns clear roles to the project team and participating creators. Plan the content before you plan the leaderboard review: content should still make sense to its intended audience if a ranking screen changes or receives little attention.

Build the brief around a single theme, such as a product use case or a specific technical decision. Supply source links, explain what is confirmed versus still in development, and identify claims creators should not make. Give contributors room to use their own voice while keeping key facts consistent.

A practical plan includes:

• A campaign objective and a reader action that can be observed.
• A short list of approved source materials and a contact for factual questions.
• Creator roles, publishing windows and review responsibilities.
• Disclosure guidance and a process for correcting inaccurate project details.
• A reporting period and a shared record of posts and links.

For a wider launch calendar, connect the campaign to your token launch marketing checklist. If creator selection is the main challenge, use the criteria in how to run a crypto KOL campaign before confirming participants.

Which creators fit

The right creators can explain the project credibly to an audience that is relevant to your goal. A large following alone does not tell you whether a creator understands the topic, communicates carefully or reaches people likely to care about the product.

Review recent public work rather than relying only on a media kit. Look for subject knowledge, clarity, audience questions, consistency of tone, and whether past sponsored content is presented transparently. Ask prospective creators to describe how they would explain the project in their own words; this can reveal misunderstandings before they reach the audience.

A useful vetting checklist:

• Do their recent posts cover subjects connected to your product?
• Can they explain a technical point without overstating what it does?
• Do their conversations show real audience interest in the topic?
• Are their proposed format and publishing window a fit for the campaign?
• Can they follow factual review and disclosure expectations?

Give creators a concise source pack instead of a script full of slogans. Keep the project’s factual review focused on accuracy and policy requirements, not on removing a creator’s independent viewpoint. For more detailed checks, see how to vet crypto KOLs.

Metrics worth watching

Common mistake: Chasing a leaderboard rank instead of a clear message. Rank follows attention, not the reverse.

Useful campaign measurement connects published activity to the objective you chose at kickoff. Track what your team can observe and explain; avoid treating a platform’s displayed mindshare or leaderboard position as a direct measure of product adoption.

Create a reporting sheet before the first post. Include the content link, creator, publication date, topic, audience response and any trackable next step. Use consistent definitions across contributors: for example, distinguish a substantive question from a brief reaction, and distinguish a click from a completed product action when your analytics support that distinction.

A practical summary can group measures into three layers:

• Delivery: posts published, links collected, and planned content completed.
• Conversation: relevant questions, accurate discussion and recurring misunderstandings.
• Project action: visits, documentation use, sign-ups or other actions your own tracking can verify.

Review the evidence alongside the campaign brief. If a post draws attention but sends readers to a confusing landing page, the next improvement may be on the destination rather than in creator selection. For another way to assess campaign evidence and reporting, consult the crypto marketing metrics guide.

What can derail a campaign

The common failure is optimizing for a visible score while leaving the audience with little useful information. That usually starts with an unclear objective, weak sourcing, or a brief that rewards repetition instead of helping creators explain why the project matters.

Look for these warning signs during planning:

• The brief asks for volume of mentions but gives no reader-focused message.
• Creators receive claims without links to verify them.
• The project treats every change in a leaderboard as proof of campaign impact.
• No one owns factual questions, post corrections or the final report.
• Incentives are described vaguely, leaving participants unsure about terms.

Address these issues by narrowing the topic, checking each factual claim against project materials, and documenting how participation is disclosed. Assign one project contact who can answer creator questions promptly. If your campaign also relies on broader social distribution, decide whether the team has the capacity to maintain the conversation after the initial posts; a crypto community activation plan can be a separate workstream rather than an assumed outcome of creator activity.

Kaito controls its feature access, eligibility decisions, scoring and display, which can change outside a project’s control. A campaign team can commit to agreed content coordination and reporting, but cannot promise a leaderboard position, platform reward or specific score.

Your 7-point InfoFi campaign checklist

Settle these 7 points before the first creator is briefed. A campaign built on one message and one measure is easier to judge after 2 or 3 weeks.

• Write the one message you want repeated.
• List the 5 facts creators may state.
• Choose 5 to 10 creators who fit the audience.
• Write a one-page brief with dos and don'ts.
• Require clear disclosure of paid posts.
• Choose 1 measure: clicks, joins or replies.
• Plan a report 2 weeks after the last post.

Terms in one line

Mindshare (in plain words: a platform's estimate of how much attention a topic gets in a community).

Creator brief means the short document that tells creators what to say and what to avoid.

How many days do preparation and reporting take?

Campaign timing is set by the amount of message development, creator coordination and review required. A focused campaign can move through preparation, publication and summary without turning every post into a lengthy approval cycle, provided the project has its facts and source materials ready.

Start with the work that commonly holds up a launch: confirm the approved project description, gather current documentation, choose the reader action, and identify who can approve corrections. Then confirm creator availability and agree on the content window. Leave room to resolve factual questions before publication rather than rushing edits after a post is live.

After publication, record links as they appear and review the response against the original objective. A final report should distinguish completed work from observed outcomes, include representative examples of audience questions, and flag claims or pages that need clarification. If activity is continuing, use the findings to revise the next brief rather than simply repeating the same message.

A Kaito and InfoFi campaign service can help a team structure this work. For planning, prepare your project summary, current source links, target audience, preferred creator profile and any internal review requirements before the first discussion.

What your team prepares first

A team is ready to plan an InfoFi campaign when it can explain the project accurately, name its audience and define an outcome it can observe. You do not need a perfect content library, but you do need a reliable source of truth and someone available to answer questions.

Gather these materials in one place:

• A concise project description and links to current product documentation.
• The campaign objective, audience and intended reader action.
• Topics creators may cover and claims that need extra care.
• The person responsible for approvals, questions and corrections.
• Any available tracking links or analytics definitions you already use.

Then check that the proposed creator format fits the subject. A technical product may need an explainer or founder conversation; a product update may be better served by a focused walkthrough. Keep the first brief narrow enough that contributors can add their perspective without guessing at project facts.

If you want help shaping the plan, send MarketingExtra your project summary, source links, audience and preferred timing. We’ll review the materials, identify missing decisions and outline a campaign plan with what you receive and a reporting approach before work begins.

How it works

1. Set the objectiveChoose an audience and a reader action the team can observe. Keep leaderboard movement as context, not the objective.
2. Prepare source materialCollect current documentation, approved claims and a project contact who can answer factual questions.
3. Select creatorsReview recent work, topic fit, communication quality and the proposed format before confirming participation.
4. Coordinate publicationShare the brief, clarify disclosure and review expectations, and record the agreed publishing window.
5. Read the evidenceLog published links and audience responses, then compare observed actions with the original objective.