Sponsored posts on BeInCrypto, CryptoSlate and U.Today: choose the outlet, brief the post

When do these three placements fit?

Quick test: Read the outlet's last 3 sponsored posts. Do they teach something, or only sell? Write yours to teach.

Sponsored placements can help a crypto project explain a launch, product or company milestone in a media context. They are paid posts, not independent editorial coverage, so they are most useful when your priority is a defined publication item you receive and a clear account of what the project does.

They can suit teams preparing a token launch, TGE, product release or broader awareness campaign. Before choosing an outlet, define the reader you want to reach and the action you want that reader to take. For example, a post introducing a product should make its use case understandable; a launch article should state what is available, when, and where readers can verify it.

A sponsored post is a different tool from a distributed announcement or a founder interview. If you need wider announcement distribution, see press release distribution; for a contributed feature built around a spokesperson, consider founder interviews and features. You can also compare formats through our overview of PR and media.

Come prepared to discuss the project’s stage, target markets, key message and evidence for every material claim. If the project is not ready to publish factual details or a usable call to action, resolve that first rather than rushing into placement.

How do you choose between the three outlets?

Choose the outlet whose available sponsored format and audience description best match your campaign; do not assume the publication name alone determines fit. The useful comparison is practical: what the outlet can confirm about the proposed post, what readers should take away, and whether the format supports your message.

Ask for the proposed placement details before approving a plan:

• Which publication and sponsored format are being proposed?
• What information does the outlet need to review the project and article?
• How will the sponsored nature of the post be identified?
• Which links, headline and creative elements can be approved in advance?
• What does the publication confirm about timing and the live URL?

Use the same project brief to compare BeInCrypto, CryptoSlate and U.Today. That makes differences in plan visible and helps avoid selecting on an assumed reach or an unverified promise. The publication must confirm what it can offer for the specific campaign; MarketingExtra can explain the options and record what is agreed.

If the campaign needs multiple formats, compare sponsored posts with other sponsored articles in crypto media and regional crypto media placements. The right mix follows the reader and message, not a preset list of outlets.

What a sponsored-post brief should include

A publishable brief gives the outlet enough clear, verifiable information to assess the story and gives the writer a firm boundary around claims. Keep it focused: one main message, one intended reader, and a next step that is useful to that reader.

Include these items in the materials you send:

• A plain-language description of the project, product and current stage.
• The intended audience, campaign purpose and key message.
• A short list of claims, each supported by a source or project document.
• The requested headline direction, preferred links and call to action.
• Brand assets, spokesperson details and any relevant disclosure context.
• Topics or claims that must not appear, including wording that is not approved.

For a token-related story, make the token’s role understandable and distinguish confirmed facts from plans. For a product story, describe what a user can do now rather than presenting a roadmap as a current feature. Share only materials that you are authorized to publish.

MarketingExtra reads the brief for gaps before it goes forward, flags claims that need evidence, and aligns the agreed article plan with the publication process. If the story is better served by a standalone announcement, our press release service is a separate option.

Your 6-point sponsored post checklist

Tick these 6 points before you pay. They match the outlet to the audience and prepare the pack the editor needs, which keeps the post honest and speeds up the review on the outlet's side.

• Read the outlet's last 3 sponsored posts.
• Write the announcement in 5 lines.
• Provide 3 facts, 1 quote and 1 image.
• Check the label that will mark the post as sponsored.
• Agree the publication window.
• Ask for the live link as proof.

Terms in one line

Sponsored post (in plain words: an article a brand pays for and the outlet labels as an ad).

Editorial means an article the newsroom chooses to publish without payment.

From brief to publication

Rule of thumb: Give the editor 3 facts, 1 quote and 1 image. A complete pack avoids rounds of edits.

The campaign moves forward in clear stages: confirm the outlet and plan, prepare materials, coordinate the publication’s review, then verify the published result. This keeps the team focused on the agreed item you receive rather than treating outreach or a submitted draft as proof that a placement is complete.

At kickoff, MarketingExtra uses a checklist to confirm the project facts, target reader, timing requirements, approved links and the person who can approve copy. We then align the proposed post with the outlet’s available format and pass the brief and assets through the agreed review route. If the publication requests changes, we bring them back to your project contact so facts and positioning remain under your control.

Before publication, confirm the final headline, sponsored identification, destination links and call to action. After it goes live, MarketingExtra checks the article page and records the publication name, URL, date and agreed item you receive for your team. This gives marketing and leadership a usable record for campaign reporting.

For a broader campaign, placements can sit alongside thought leadership and ghostwriting or a multi-format PR plan. Keep each workstream’s purpose distinct so a sponsored article is not presented as independent reporting.

What you can control during review

Your team controls the accuracy of project information, the evidence behind claims, the approved spokesperson and the materials it supplies. The outlet controls its review and publication decisions, including whether it accepts the proposed content and how it applies its sponsored-content identification. BeInCrypto, CryptoSlate and U.Today may differ in the details they confirm for a specific placement.

For a sponsored post, treat outlet review as a real approval stage: a submission is not a live placement, and a preferred headline or date is not final until confirmed. Publication decisions, final presentation, timing and any subsequent changes to the page remain with the outlet. No placement can promise a particular search position, reader response or business result.

Reduce avoidable friction by keeping one authorized approver, responding to review questions promptly, and supplying source material for claims at the start. If a detail cannot be verified or approved, remove it or qualify it before submission. MarketingExtra coordinates only the plan confirmed for the campaign and shares the publication record once the agreed post is live.

For a separate service focused on reputation issues rather than paid publication, see online reputation management.

How media placements support a wider launch

A sponsored post works best as one clear part of a launch plan, not as a substitute for the project’s own product information, community communication or investor materials. Set the publication date against the moment when the facts are ready and the destination page is useful to readers.

Before commissioning a post, check that your website or announcement page explains the project, provides working links and answers basic reader questions. Coordinate the article’s central message with your other launch communications, while adapting the wording to each channel instead of copying one block everywhere. For a TGE, for example, align the article with the information you are prepared to share publicly and make the reader’s next step explicit.

If your plan includes an announcement as well as a paid feature, compare the roles of press release distribution and sponsored placements. For launch planning beyond media, review TGE support. These related services can be planned separately, with what you receive and approval owners stated up front.

Send 3 things: your announcement in 5 lines, the audience you want and your publication window. With those, we choose the outlet and confirm the cost in writing before booking.

How it works

1. Share the campaign briefSend the project stage, target reader, objective, preferred outlet and timing constraints. Include supporting sources for claims you want the article to make.
2. Confirm outlet and planMarketingExtra checks the proposed fit and clarifies the available sponsored format, review requirements and item you receive before anything is approved.
3. Prepare and review materialsWe coordinate the brief, assets and copy review with your designated approver. Your team confirms factual accuracy and approved links.
4. Verify the publicationAfter the post is live, we check the agreed article page and share its URL and publication details for your records.