The 7-point checklist for a ChatGPT source page
ChatGPT visibility starts on a page you control, so run this checklist before you rewrite anything.
- Confirm web search is on in ChatGPT before you type question 1.
- Write 4 buyer questions in the words your customers use, not your slogan.
- Paste question 1, then save the answer text and every citation link.
- Open each cited page and mark whether you own it or someone else does.
- Check that your page names the product, the buyer, and the job in the first lines.
- Check that one product name is on the title, the heading, and the about line.
- Send the log to MarketingExtra if 2 citations point at pages you do not own.
- If a cited URL fails to open, use the technical AEO guide before you blame the copy.
What does a ChatGPT citation show you about Bing?
Quick test: Ask ChatGPT the 3 questions your buyers ask most. Note which sites it cites for each answer.
A ChatGPT citation is the clue you can see. Citation means the source link shown next to a claim in the answer. You do not see a hidden score.
Indexing means a search engine has stored the page and can return it. For web answers, ChatGPT search can use the Bing index when it looks for pages to cite. Open the cited URL and note the title you see.
Do this next. Search the same question on Bing in a private window. If your page is missing there, fix access before you edit tone.
A missing Bing result is a publishing problem. A present result with a weak page is a writing problem. Treat them as 2 separate jobs.
ChatGPT and Perplexity can cite different pages for the same question. Read both, but do not copy a fix from one to the other. The Perplexity page shows the separate check.
The wider map of answer engines sits on the AI search visibility hub. Use it after this ChatGPT pass. Finish your 4 questions here first.
The Bing side of this work is covered under Copilot and Bing visibility. Use it when the page is absent from Bing. Stay on this page when the page is present but the citation is wrong.
Five edits that help a page get cited in ChatGPT
Change the page that should answer the question, in this order.
Write 2 or 3 sentences that solve the question. Name the product and who it is for. Skip a long brand story at the top.
Link to your own docs, a spec, or a dated update. Name the author or the reviewer. A claim with no proof is a weak source.
Use one company name and one product name on every key page. Entity means a name a machine can treat as one thing. Match the about page, the footer, and the page you want cited.
Do not make the homepage answer every buyer question. Give the comparison, the how-to, and the pricing facts their own URLs. See content for AI answers if you need the page types.
Confirm the page opens, uses one preferred URL, and allows crawlers. Markup must match the words on the page. Stop there until the citation log says more.
A page map for shops, local firms, and B2B teams
Pick the row that matches the buyer. ChatGPT visibility for ecommerce is not the same job as a local service page. Use one row as your first test.
| Item | What it means | What you do |
|---|---|---|
| Shop product | A single item a person might ask for by name | State the use, the specs, and who it is not for |
| Shop category | A group of products for one job | Answer the job in 2 sentences, then list real items |
| Local service | A service tied to a place you serve | Put the city, the service, and a contact path on one page |
| B2B offer | A product a company buys with a team | Explain the job, the fit, and how a buyer starts |
| Brand fact | The stable description of who you are | Align it with entity and knowledge graph work |
Run 1 row this week and leave the other rows for pass 2.
What to send us before the first ChatGPT check
MarketingExtra reads the log with you and marks the first page to fix. You get a written fix list that names the page, the gap, and the edit. Your team can ship those edits, or we can quote that work apart.
ChatGPT chooses the citation in each answer. It can change the text, drop the link, or show another site. Bing chooses which of your pages stay in its index.
The report lists each prompt, the citation URL, whether the page is yours, and the next edit. That is the record you can recheck later. The AI visibility monitoring page keeps the same prompt list on the next pass.
Here is what to send us. Send 3 things: the site URL, 4 buyer questions, and the page you hope will be cited. Add a note if a lawyer must approve the copy.
After you reply, the first check we run is your 4 questions in ChatGPT, with each citation written down. You hear back within 1 working day. We also confirm the quote in writing before any edit starts.
How it works
- Collect the 4 questionsYou send the site, the audience, and 4 buyer questions. We agree which pages the first check will cover.
- Log answers and citationsWe run the questions in ChatGPT and save the answer text. Each citation URL is stored next to the prompt.
- Match sources to your pagesWe mark each citation as your page or an outside page. Gaps turn into a short edit note.
- Order the editsYou approve the first 3 edits. Your team publishes them, or we do that work under a separate written quote.
- Set the next checkWe hand you a log with the same prompts. Use it so the next ChatGPT check stays comparable.
Frequently asked questions
What should a product page show before I test it in ChatGPT?
Show the product name, who it is for, and the job it does in the first lines. Add specs a buyer can check, plus what the product is not for. Then run that page against 1 real question in ChatGPT.
Save the citation. If the cited page is a retailer or a review site, your page is not yet the easiest source. Fix those lines before you add a new blog post.
Do I need a separate ChatGPT question for every city I serve?
Start with 1 city, the one that brings the most sales calls. Build a single page that names the city, the service, and how to get in touch. Ask ChatGPT 1 question a local buyer would type.
If the citation is a directory, your city page is too thin or hard to find. Add a second city only after the first page is clear. A long list of city names on one URL is a common mistake.
Which 4 fields should a ChatGPT citation log always include?
Keep the prompt, the date you checked, the citation URL, and a yes or no for whether the page is yours. Add one short note on accuracy, such as right product or wrong city. 4 fields are enough for a fair recheck.
Skip screenshots with no prompt text. When you change the wording, mark it as a new prompt, or the next test will not compare cleanly.
What does a ChatGPT visibility quote depend on?
The quote depends on 3 things: page count, market count, and who publishes the edits. We confirm that number in writing before work starts. A small site with 1 market is a shorter pass than a shop with many product templates.
Ask us to price the first pass only. You can pay in USDT or USDC once the quote is agreed.
How soon is the first ChatGPT answer log ready?
The log comes before any rewrite. Once your 4 questions and the site URL are in, we run them and write down the citations. You hear back within 1 working day of a complete send.
Page edits take longer because your approver has to accept each change. Do not block the log while you wait on design. The log is what tells you which page to open first.
If ChatGPT cites another site, did these checks fail?
No. The checks can be done well and ChatGPT can still cite a magazine, a directory, or a rival. Source choice sits with ChatGPT, and index coverage sits with Bing.
What we owe you is the log, the fix list, and the repeat record. Read our guarantees and refunds for how a missed handoff is handled. Use the log to see if your page was even a candidate.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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