Guarantees and refunds in crypto marketing: what the words should mean

What a guarantee in crypto marketing really covers

Quick test: Read your last agency contract. Underline every promise. Which ones describe delivery, and which describe results?

A useful crypto marketing guarantee defines what you receive the agency controls, rather than promising a business outcome. For a campaign built around agreed placements, the commitment should identify what will be delivered, where it will appear, and what evidence confirms completion.

Before approving a proposal, check that it states:

• The platform, placement type, and agreed campaign plan.
• The planned delivery window and any client approvals needed to begin.
• The evidence you will receive, such as a live link or placement record when available.
• How the parties will handle an item that is not delivered as agreed.

If a proposal uses a broad phrase such as “visibility campaign,” ask for the actual placement details and what you receive behind it. A signed plan helps both sides distinguish completed work from an outcome that was never part of the agreement. For the broader working sequence, see how we work, and compare the plan with our campaign services before confirming.

How do you verify that placements were delivered?

You can verify a campaign by comparing its written what you receive with records of what was placed and when. Ask for a simple closeout record that connects each agreed item to its evidence, rather than a general summary of activity.

A practical review checks three things: the placement matches the platform and format in the agreement; the record identifies the delivered item clearly; and any exception is described alongside the next agreed action. Depending on the placement, useful evidence may include a live URL, a dated capture, or confirmation of the booked item. Agree on what evidence is appropriate before work begins, especially if a placement is temporary or not publicly visible afterward.

MarketingExtra can review the proposed plan with you before confirmation and organize delivery evidence against the agreed items. For the specific terms that govern the work, read the terms of service. If you need a campaign quote, use the pricing page to understand what information to provide.

What a make-good or refund clause should say

Rule of thumb: A guarantee you cannot verify is a slogan. Ask for the proof format in writing.

A make-good or refund clause should explain the remedy for a missed contractual item you receive before the campaign is authorized. Do not assume that every shortfall has the same remedy: the agreement should say whether the response is replacement work, a partial refund, or another written resolution, and how the parties will confirm it.

Review the clause for these details:

• Which exact delivery failure activates the remedy.
• Whether the agency first has an opportunity to complete or replace the agreed work.
• How the affected portion of the plan is identified.
• What the client must provide to document the issue, and who to contact.

A clear clause also distinguishes non-delivery from a disappointing business result. If the wording is silent about a particular placement, request clarification in writing before payment or launch. You can direct contract questions to the team, and review common buyer questions on the FAQ page. The final written agreement, not an informal assumption, should set the applicable remedy.

Your 6-point guarantee check

Check any guarantee against these 6 points before you pay. If 2 or more are missing, ask for them to be added in writing. Keep the ticked list with your records, because it is the quickest way to explain later what was agreed.

• Does it name each agreed placement or task?
• Does it say what proof you will receive?
• Does it give a deadline for delivery?
• Does it describe the make-good or refund step?
• Does it separate delivery from platform outcomes?
• Is it in writing before you pay?

Terms in one line

Make-good: a replacement or correction offered when agreed work is missed.

Delivery proof (in plain words: the link, screenshot or log that shows a task was done).

Which outcomes stay outside any guarantee

A delivery commitment is not a promise that a campaign will produce a particular market response. An external platform may change a placement’s visibility, review a profile, or decide whether it remains eligible; audience attention and token price are not controlled by the agency.

Use the plan to assess the work fairly. Confirm whether the commitment is to submit an item, secure an agreed placement, or complete another defined task; these are different what you receive. Then check which evidence will show completion and what the agreement says if the platform’s decision changes the planned execution. Keep success measures such as site visits or community conversations in a separate measurement plan unless the contract explicitly makes them what you receive.

Send 3 things before you sign: the proposal, your target platforms and your campaign window. We read the guarantee wording with you.